ROY ROGER’S

RUGGED

Is the vintage collection of Roy Roger’s inspired by the American world of the 40-50’s and by the vintage clothing of the private historical archive.

This new denim collection is based on the search of the “new vintage”. In concur- rence with the construction of the new Roy Roger’s head offices, we went back to the origin of our jeans as worker pant dressing the builders with the historical 5-pockets raw denim.

Six months of incessant and extreme use, transformed it in an authentic vintage without using any industrial process. The final result inspired this collection and the future ones.