Archive
70° Anniversary
Denim Archive
Archive
70° Anniversary
A glimpse into the past.
What a story!

That of Roy Rogers and denim. And what a future, that
of a new collection set to celebrate 70 years of talent,
design and inspiration.

Because Yes Roy Roger's is the story of the first blue jeans
in American denim designed and made in Italy. Period.
What a story!

That of Roy Rogers and denim. And what a future, that of a new collection set to celebrate 70 years of talent, design and inspiration.

Because Yes Roy Roger's is the story of the first blue jeans in American denim designed and made in Italy. Period.
RR-0070-01 / 1970-'80
RR-0070-01 / 1970-'80
RR-0070-02 / 1970-'80
RR-0070-02 / 1970-'80
RR-0070-03 / 1960-'70
RR-0070-03 / 1960-'70
RR-0070-04 / 1960-'70
RR-0070-04 / 1960-'70
RR-0070-05 / 1960-'70
RR-0070-06 / 1960-'70
RR-0070-07 / 2010-'20
RR-0070-08 / 1980-'90
Eclectic, functional, versatile, durable, practical, long lasting. It was exactly seventy years ago.
Francesco Bacci, founder of the brand, entered into a partnership with Cone Mills Corporation in New York,
one of the largest suppliers of Made in USA denim. Bacci drew inspiration from the States also for the name of his blue jeans.
Eclectic, functional, versatile, durable, practical, long lasting. It was exactly seventy years ago.

Francesco Bacci, founder of the brand, entered into a partnership with Cone Mills Corporation in New York, one of the largest suppliers of Made in USA denim. Bacci drew inspiration from the States also for the name of his blue jeans.
Denim Archive
@RoyRogers_Archive